Well color me shocked. Over the last few years, whenever I’ve spent a few days in Atlantic City, I’ve always played at the two Trump casinos on the Boardwalk. There’s Trump Plaza Hotel & Casino and Trump Taj Mahal. I’ve even shouted “You’re Fired” at a couple Blackjack dealers when they took all my money (and shouted “You’re Hired” when they paid me out handsomely), paying homage to the hit NBC television series, The Apprentice. I’ve even made jokes about players with bad comb overs resembling Donald Trump (not to their faces of course).
But here’s the problem. Donald Trump doesn’t actually own either property that bears his name. In fact, for the last five years, he’s had nothing to do with them, nor does he run them.
And now he’s suing the two properties. Donald Trump alleges that the two Atlantic City casinos, owned by Trump Entertainment Resorts (which is a descendant of a corporate conglomerate he once owned), have fallen apart. Their current state of disrepair has tarnished his personal brand and is apparently confusing customers.
At first, it all seems petty. But remember that time, about 45 seconds ago, when I told you that I didn’t know that the Atlantic City Trump casinos aren’t actually owned by Donald? Yeah, well, apparently Trump’s argument isn’t that petty because I assumed the same thing.
So why would Trump allow his name on those properties if he walked away form them five years ago? Well, apparently he didn’t walk away entirely. He still has a 10% stake in the company. And that stake lets the company use his name on their building.
Perhaps his lawsuit has something to do with publicity more than anything else. With one of the Trump properties planning to close, it’s fair to say that Trump doesn’t want his name associated with failure. And with a high-class hotel in Las Vegas, perhaps his Vegas property is taking a hit, too.
After all, if you hear that a hotel in Atlantic City is closing because of poor service, mediocre food, and overall shoddiness, you might assume that the property is the same in Las Vegas.
I can assure you that Trump Las Vegas is in a class of its own. I’ve been there many times. And yes, I constantly tell the dealers there, too, that they’re fired. At least in Vegas, my joke actually makes sense.