Online gambling has been experiencing a surge in popularity in recent years. From more traditional website based casinos to increasingly popular mobile solutions, players around the world are flocking to internet gambling options in increasingly high numbers. While 2014 was a landmark year in terms of growth for online gambling, all signs point to increasing popularity throughout this year and into the future. Considered one of the most rapidly expanding industries in the global market, online gambling will likely continue to benefit from stabilizing economies around the world.
While players eventually enjoy gambling for real stakes, free-to-play games will continue to play a role in attracting new customers to the online gaming realm. By providing potential customers with a way to familiarize themselves with an establishment’s brand, online casinos can improve the chances of retaining paying players over the long term. Through the integration of social media aspects, free-to-play gambling solutions can serve as a sort of interactive marketing solution, driving growth without the need for a massive advertising budget.
Mobile and social gambling are expected to drive the growth of online casinos for years to come. By 2018, experts predict that mobile solutions will account for over 40 percent of the total online gambling market.
The United States, in particular, appears to be an area to watch in the online gambling market. Throughout 2014, three states, New Jersey, Delaware and Nevada, legalized online gambling and more states are expected to follow in the coming year. With online gambling beginning on November 26, New Jersey’s market generated over $8 million by year’s end, and the state expects approximately $262 million in gross gambling revenue this year. While no progress was made on the federal level, impressive revenue from operations in the three existing states could drive change more quickly.
Virtual currencies remain important to the future of online gambling. With the dramatic rise of Bitcoin, the world became more accepting and informed regarding what was initially associated with shady underground businesses. As legitimate businesses continue to endorse the payment method, online gamblers could begin to rely on the anonymous form of payment to fund online gambling accounts.
The internet has changed the way things are done in many industries, and gambling is no exception. As steady growth continues and gaming shifts away from brick and mortar casinos, expect companies to take notice and change strategies to suit the revolutionized market. Just as online travel services have claimed a large portion of the travel agent business, online gambling destinations look to be on course to become the preferred gaming solution for players around the world.
At the moment, regulation of online gambling jurisdictions appears to be the only factor hampering industry growth. With consumer preference shifting towards a more convenient gambling experience, online casinos will continue to capitalize on evolving customer preference. Improved social function and mobile solutions look to be the prominent trends that mobile casinos can use to enhance player interaction and maximize growth into the future. As 2015 continues, experts expect another great year for online gambling solutions.